about us
where EXCEPTIONAL SERVICE meets AUTHENTIC CELEBRATION
ABOUT — our mission / our story / our values / our team / our organization
meet Emmy, the original Blush bride!
our STORY
Hi friend! I’m Emmy (she/her), and I’m thrilled that you're here!
This boutique has been a dream of mine since I was a little girl, playing “bride” dress up in little white dresses and plastic heels, and its flame was fanned in 2006 when my own wedding dress shopping experience fell flat. When I got engaged to my now-husband John, I was over-the-moon excited about shopping for gowns and accessories and relished the experience. Unfortunately, I was discouraged by the lack of personal attention, cold formality, and relentless pressure I received as a future bride.
When John and I moved our family to Lincoln in 2010, I cartwheeled into the Lincoln bridal marketplace, ready to make my dream a reality and cater to future brides with genuine attentiveness, curated designer gowns, and a chic and warm ambience to explore wedding looks. Since opening our doors in 2012, we have worked with thousands of the coolest brides ever and have expanded our family of stores to serve anyone looking for the perfect gown for life’s biggest events. We’re thrilled that it has brought you to us and are so excited to be on this journey with you—let’s get started!
our MISSION
At Blush Bridal, we believe gown shopping should feel just as magical as the love story behind it. We exist to redefine the traditional bridal experience by creating a warm and affirming space where every bride feels safe and celebrated. From the moment you walk through our doors, you can expect exceptional care, expert guidance, and intentional appointments that center you. The core of our mission is focused on celebration, authenticity, individuality, diversity, and intentional, heartfelt service. Here at Blush you can trust that:
-We celebrate every bride and every story.
-Authenticity is at the core of Blush Bridal.
-Individuality is honored here.
-Inclusivity is the standard.
Our goal is simple: every bride will feel heard, seen, and celebrated, and leave feeling confident, radiant, and ready to shine on their wedding day. We know how important this moment is, and it's a complete privilege for us to be part of it!
our VALUES
AT THE HEART OF ALL WE DO
Inclusion
We are deeply committed to creating a safe, welcoming environment for all brides and nearlyweds. Size inclusion is a standard, we are proud to provide an LGBTQ+ affirming space for our queer couples, and we take efforts to maintain staff that represents the diversity of our brides.
Integrity
Trust that we will always lead with honesty and transparency, and make every effort to do right by our brides. We take our roles seriously and we know how special this milestone is.
Joy
We know there a lot of emotions that come with weddings, and we believe JOY should be at the forefront. Know that we are here to ease stress and make dress shopping the joyous occasion it should be. We’re here to celebrate this moment with you no matter what it looks like.
Empowerment
From our staff to our brides and beyond, our organization is committed to empowering you to embrace your most authentic self and lead boldly in life!
Growth
Our team is always looking for ways to learn, grow, and improve. Whether professional development, improving our processes, or embarking on new endeavors, know that we are always striving to be better.
Connection
Community & connection is what is it all about. From fostering a tight knit staff that loves to show up for each other and their brides, to cheering our brides on every step of the way, trust that we are so excited to be on this journey with you and are thrilled to have you in our community.
our TEAM
MEET YOUR BRIDAL BESTIES
COMING SOON
on the blog